Description:


Locks in straightness. Locks out humidity. Styles last 3x longer* Heat protection up to 400*F even in the most humid conditions for a weather proof finish that defies reversion, dryness and humidity. Exclusive style definers and thermal protectants work with heat to define and hold your style while locking out heat damage – up to 400*F.
Make sure hair is completely dry. Divide into sections and distribute product evenly through each section from roots to ends. Apply flat iron, pressing comb or ceramic iron to each section for a smooth, straight finish. Style It “24/7 Straight Operator”: Apply It then use the flat iron or ceramic iron to flip up the ends of your hair. Use fingers to separate the ends for a sleek, smooth style with movement.